There was some big news in the world of prep fashion yesterday. The team behind college style and flash deal web site Uscoop launched its online boutique of “established icons and up-and-coming” brands, Tuckernuck. Named for the island to the west of Nantucket Island, Tuckernuck has culled some of the hottest names in prep fashion into one easily accessible site. The lineup boasts such favorites as Castaway Clothing, Harding-Lane, Salmon Cove, Streaker Sports and Tucker Blair alongside some lesser-known but equally impressive brands. It’s a one-stop shop for all of your needs.
The great features of the site go beyond just the brands offered. Each designer page gives a brief overview and a picture of the designer. It’s always nice to put a face with a brand and adds a nice personal touch. The lookbook is a nice touch, expertly showing off ways to pair different articles using friends of the Uscoop team as models. There are even interesting tidbits about the models and the Tuckernuck staff. All in all it’s a very personal store, considering it’s housed entirely online. It’s about as close as you can get online to actually walking into a store and talking with the owner.
The ladies have also been so kind as to offer the readers a special discount to celebrate the grand opening. Use the code “TNUCKVIP at checkout to score 20% off your purchase now through Sunday, May 13.